Description

Promotional case dedicated to the preparation of children for the School. Young visitors to Kid World market took part in a quest to find school equipment with the help of augmented reality in the store. Having found plates with notebooks and school uniforms, the participants received a great mood and prizes - new Lego toys!

Client:Lego

Date of start:June 2015

Description

Stand inside of the store offers to participate in the augmented reality quest and receive prizes. After downloading the application and pointing the device’s camera at the image on the stand, the visitor enlivened Olivia and the Policeman, who asked them to help them get them to the School.

Quest

After their story, the little visitor began to search the premises for special signs depicting School Uniforms and Notebooks - so necessary for attending to school!

Having found both tablets and viewed animations in augmented reality with Lego characters, the participant passes to the checkout to get valuable prizes.

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