Lipton new tastes

Promotional case with Unilever and Lipton. A special series of Lipton Discovery Collection tea packs allows to activate Augmented Reality (AR) and explore 6 countries on the world map. Each of them linked with a particular taste of this collection.

Client:Unilever

Date of start:December 2015

How it works

Clicking on a country opens the screen with unique photos, revealing its spirit. Sounds and music of this country (market Morocco, Turkish Lira, etc.) allow you to immerse yourself in the atmosphere of the place and feel its taste in your mind.

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